Barefoot Wine & Bubbly
search barefoot

Want to find a store near you? Search the site anytime just by typing!

search barefoot

Privacy Policy


About this Privacy Policy

E. & J. Gallo Winery Hong Kong, owner of the Barefoot Brand, ("Barefoot," "we”, "us" or “our”) created this Privacy Policy to inform you about how we collect, use and disclose your personally identifiable information (“personal data”) that we collect from you. This Privacy Policy does not apply, however, to Barefoot employees, employment applicants, suppliers, distributors or trade contacts except when they are acting in a “customer” capacity.

While our website, or other materials may include links or references to non-Barefoot websites, pages, materials or entities, this Privacy Policy does not apply to those non-Barefoot sites, materials or entities unless otherwise indicated.

Please read this Privacy Policy carefully – by accessing or browsing this website, you confirm that you have read, understood and agree to this Privacy Policy in its entirety. If you do not agree to this Privacy Policy in its entirety, you must not use this website.

Intended Audience of Websites

Given the nature of our business, our website is intended only for individuals who are of legal drinking age. As a result, our website does not request or knowingly collect personal data from individuals under the age of 18. If you are not 18 years of age or older, you should not visit or use our website.

Information Collection and Use

We may collect personal data from customers both online and offline. Online, we may collect information through our website, an affiliated site (such as a promotional microsite linked to our site), our page or Barefoot page on another community website or through similar online avenues. In many cases, such information will be collected directly from you, such as through a transaction or inquiry (including via a telephone call) or your submission of a form, registration or communication to us. We may also combine this with information about you which we have legitimately obtained from other sources such as providers of opt-in lists and our affiliates. Your provision of personal data is voluntary. However, if you do not provide us with your personal data, we may not be able to provide you with certain products and services and/or respond to your request.

As you use our website some information can be “passively” collected using various technologies, such as cookies, web beacons and navigational data collection (clickstream, log files, server logs). Your Internet browser automatically transmits some of this information, such as the URL of the website you just visited and the Internet Protocol (IP) address and browser version currently being used by your computer. Subject to your consent, such technologies help us to keep track of your interactions with our website and/or page and provide you with a more customized experience. For more information about our use of cookies and similar technology and your right to consent to this use and subsequently withdraw that consent click here.

We use personal data about customers for a wide range of purposes. We use it to respond to your requests (including requests for newsletter subscriptions, materials, coupons/rebates/discounts and so on); to provide products or services that you have ordered; to process your order transactions and contact you regarding your order; to invite and help you participate in a range of online and offline events, activities and/or clubs; to allow you to post information and other content online; to improve our products, services and websites; to follow up with you after you have communicated with us or submitted information to us; with your consent, to send promotional communications or offers (depending on any preferences you have expressed); for marketing, research and legal purposes and other purposes (including, without limitation, call centre recordings); to permit you to participate in and to otherwise administer promotions and contests; to allow you to contact another person; to address your interests and concerns; and as otherwise specified in this Privacy Policy and/or at the point of personal data collection.

We may disclose personal data you provide to our affiliates, and to consultants, service providers and contractors who provide administrative, computer, technology outsourcing, cloud services, payment, data processing, marketing and other services that we use to support our business and operations and have agreed to keep the information confidential.

If a third party acquires all (or substantially all) of our business and/or assets, we may disclose your personal information to that third party in connection with the acquisition. We may also disclose your personal information where we are required to do so by applicable law, by a governmental body or by a law enforcement agency.

We may transfer personal information that we collect from you to third party data processors or data controllers located outside Hong Kong. The recipients of your personal data may be located in the United States or other jurisdictions that might not provide a level of protection equivalent to the laws in your jurisdiction, but the collection, storage and use of your personal data will continue to be governed by this privacy policy and measures will be taken to ensure that your information is treated securely and in accordance with the Personal Data (Privacy) We may make full use of all information that is de-identified or otherwise not in personally identifiable form. We may also make full use of all user-generated content you submit to us, in accordance with our Terms of Use.

Direct Marketing

According to the preferences you have expressed, we intend to use your name and contact information to send you promotional communications or offers about our alcoholic beverage products and services. We may also share your personal data with our affiliates, or with other related brands or companies or selected third-party partners who provide the same type of products and services to enable them to market their products and services to you. Your consent is required before we do so.


We take appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Please keep in mind, however, that there is no such thing as perfect security, and no Internet transmission is ever completely secure or error-free. Moreover, you are responsible for maintaining the confidentiality of any user name and password you use.

It’s Your Choice: Contact Preferences

Barefoot wants to keep in touch with you in ways that you find to be beneficial. When you provide your contact information , we will seek your consent before we use your contact information to communicate with you for promotional purposes (such as to tell you about our products and services or to offer coupons/discounts). You can also change your preference later by contacting us as specified in the “Contact Us” section below, by accessing your account via the Barefoot site or page (if applicable) or by following the instructions in various communications that we may send you. Keep in mind that these preferences regarding promotional contacts do not mean that Barefoot might not contact you for other reasons, such as those related to an order you placed, an inquiry you made, a message that a friend or acquaintance requested be delivered (such as through our tell-a-friend/invite-a-friend features), a newsletter to which you may have subscribed, a membership you undertook, an event for which you registered, a legally required notice and so on.

Access and Correction

To keep personal data provided by you accurate, current and complete, please contact us as specified in the “Contact Us” section. We can then take appropriate steps to update or correct such information in our possession or to delete your information from our contact list. You have the right to ask us to provide you with copies of personal information that we hold about you at any time, subject to a reasonable fee permitted by law.

Contact Us

If you have questions or concerns related to this Privacy Policy or our information practices, would like to update or correct information you have provided or would like to opt out of promotional communications from Barefoot, please contact us as follows:


Consumer Relations

1541 Cummins Drive

Modesto, CA 95358

Changes to This Privacy Policy

If this Privacy Policy changes, the revised policy will include a new effective date and will be posted on this page. Please check back regularly to keep informed of updates to this Privacy Policy. The effective date of this Privacy Policy is June, 2016.


Consider this a compliment

Oops! It looks like you arrived a little early!